We are really strong in the areas where branding meets digital
Areas where branding meets digital are our speciality. We deliver fully-integrated creative solutions for both online and offline projects.
We have a knack for getting to grips with emerging technologies, while leveraging these for greater business profit.
Web strategy / digital consultancy
We design for the web with business objectives firmly in mind, integrating web design development with a digital marketing strategy to create targeted online communication.
Social Media
Social networking, community sites, user-generated content, blogging, tagging – we cover all of the latest technological bases. We have the solid experience and understanding that’s essential to designing and developing an online presence.
Front-end design
If aesthetics are what you’re after, then you’ve come to the right place. We’re experts in the design and development of online portals and micro sites, which include motion graphics such as Flash animation and video.
Web application development
We go beyond delivering a template-based build kit and venture into the realm of full build portals, micro sites, and intranets where we roll out the front-end design and develop the back-end functionality that drives the entire application. This involves anything from a simple brochure site to a full community portal built on a database of customer information.
Usability
We believe that usability is an integral part of great design, so all of our digital projects are delivered with full web accessibility and standards compliance. However, where it’s critical to test the design with users, we are well versed in split-screen testing and live user journey evaluation to ensure the design is working as it should.
It's easy – tell us your vision, and we'll make it happen.
We’ve developed a simple approach that best describes our way of thinking:
We listen
The more we understand your offer, the more appropriate and relevant the visual language we can create for your brand. We ask as many questions as possible until we’re confident we understand your vision, target audience, competitors and their message
We think
When we understand what makes your brand tick, we prepare a creative brief that we use as a benchmark to obtain your approval for the way forward while simultaneously creating a yard stick to measure how effective our design solutions are. We take time crafting the final outcome to ensure all the aspects of the commercial challenge have been considered.
We design
We explore lateral design solutions that meet the needs of your business, while creating a unique representation of your company personality. We ensure the key drivers highlighted in our brief are reflected in our creative executions.
We create
Once we’re both satisfied with the visual designs, the next step is the development stage, where we create, we develop and we craft your solution.
Your brand reflects the strength and values of your business.
It forms the foundation of a marketing strategy and influences all of your supporting online and print communications – forgo a compelling brand, and your company is rendered forgettable and unrecognisable.
We will create a brand that:
Is distinctive, timeless and powerful
Delivers your message clearly
Confirms your credibility
Motivates your customer
Concretes user loyalty
We understand that every company has a unique set of goals and challenges. We’ll work closely with you to analyse your business and develop a strategy that defines your brand identity.
The first step is to conduct a marketing audit, which means:
• We’ll examine all current brand communications, from stationery and literature, website to advertising, to build on what’s working and discard what’s not
• We'll conduct a visual critique of key pieces to ensure the style of copywriting supports the essence of your brand
By looking at examples of organisations that are doing similar things well, and those that are doing them badly, we can quickly gain an understanding of the environment in which you operate.
Our creative concepts will set you apart from the competition, while building solid relationships with your target audience by delivering an experience, rather than just providing a product or service.